Londoner connects brands, businesses, organisations and event promoters with readers interested in London news, borough updates, business, transport, lifestyle, events, sport, money and wider UK developments.
Advertising with Londoner provides an opportunity to reach an engaged audience of London residents, professionals, commuters, visitors, business owners and people following developments across the capital.
Why Advertise With Londoner?
Londoner covers the stories, services and developments that matter to people living, working and doing business in London.
Advertising partners can benefit from:
- Exposure to a London-focused audience
- Placement alongside relevant editorial content
- Flexible advertising formats
- Opportunities for local and national campaigns
- Clear sponsored-content labelling
- Campaigns designed for desktop and mobile readers
- Support for short-term promotions and ongoing visibility
Londoner welcomes enquiries from established companies, independent businesses, startups, public organisations, charities, venues, property businesses, professional service providers and event organisers.
Advertising Opportunities
Display Advertising
Display advertisements can be placed across selected areas of the Londoner website.
Available placements may include:
- Homepage banners
- Category-page advertisements
- In-article advertising
- Sidebar placements
- Footer advertisements
Placement availability depends on campaign requirements, website layout and advertising inventory.
Sponsored Articles
Businesses and organisations may submit or commission sponsored articles designed to introduce a service, product, development, campaign or event to Londoner readers.
Sponsored articles must provide genuine value to the audience and may include:
- Business profiles
- Service introductions
- Event promotions
- Property and development features
- Brand announcements
- Expert-led educational content
- Local business stories
- Product or service explainers
All paid articles are clearly labelled as Sponsored, Advertisement, Paid Partnership or another appropriate disclosure.
Payment does not guarantee positive coverage, editorial endorsement or removal of required disclosures.
Branded Content
Londoner can work with selected partners to create branded editorial-style content that is informative, relevant and suitable for the publication’s audience.
Branded-content opportunities may include:
- Guides
- Interviews
- Business features
- Campaign explainers
- Sponsored local-interest content
- Industry insight articles
The Londoner editorial team may edit submitted material for clarity, accuracy, tone, structure and compliance with publication standards.
Event Promotion
Londoner supports the promotion of suitable events taking place across London.
Promotional opportunities may include:
- Sponsored event features
- Event listing upgrades
- Homepage promotion
- Category-page exposure
- Newsletter inclusion
- Social media promotion, where agreed
Events must be genuine, lawful, clearly described and relevant to Londoner readers.
Business and Service Promotion
Local businesses may advertise services to readers across London and its boroughs.
Suitable sectors may include:
- Property and estate services
- Hospitality and restaurants
- Legal and financial services
- Transport and travel
- Education and training
- Technology
- Home services
- Health and wellbeing
- Retail
- Events and entertainment
- Business support services
Londoner reserves the right to decline advertisements that do not meet its standards or are not suitable for its audience.
Editorial Independence
Advertising relationships do not control Londoner’s independent editorial decisions.
Advertisers cannot purchase:
- Guaranteed favourable reporting
- Removal of accurate editorial coverage
- Undisclosed promotional articles
- Misleading endorsements
- Guaranteed search-engine rankings
- Guaranteed inclusion in Google News or other platforms
- Influence over unrelated newsroom decisions
News, opinion, sponsored content and advertising are kept clearly distinguishable wherever reasonably possible.
Advertising Standards
All advertising submitted to Londoner must be legal, accurate, responsible and capable of being substantiated.
Advertisements must not:
- Contain false or misleading claims
- Impersonate another person or organisation
- Promote unlawful products or services
- Misrepresent pricing, availability or eligibility
- Include discriminatory or harmful material
- Infringe copyright, trademarks or privacy rights
- Present paid content as independent journalism
- Make unsupported medical, legal or financial claims
- Use deceptive links, downloads or subscription methods
Advertisers are responsible for ensuring that their campaigns comply with applicable UK advertising, consumer-protection, privacy and industry rules.
Londoner may request supporting evidence for claims made in advertisements or sponsored content.
Restricted Advertising
Londoner may reject or restrict advertising involving:
- Illegal goods or services
- Fraudulent investment opportunities
- Unregulated financial products
- Misleading health treatments
- Adult content
- Weapons
- Tobacco or nicotine products
- Recreational drugs
- Hate speech or extremist material
- Deceptive competitions or promotions
- Political campaigning that is not clearly disclosed
- Products or services that create an unacceptable risk to readers
Approval is considered individually and remains at Londoner’s discretion.
Sponsored Links and SEO
Sponsored articles may contain relevant links to an advertiser’s website.
Paid links may be marked with appropriate attributes such as rel="sponsored" or rel="nofollow" in accordance with search-engine guidance and Londoner’s publishing practices.
Purchasing sponsored content does not guarantee:
- Search rankings
- Website traffic
- Link authority
- Indexing
- Conversions
- Coverage by external news platforms
Londoner does not participate in arrangements intended primarily to manipulate search rankings or mislead readers.
What Advertisers Should Provide?
To help Londoner assess an advertising enquiry, please provide:
- Business or organisation name
- Website address
- Contact name
- Preferred advertising format
- Campaign objective
- Target audience
- Proposed campaign dates
- Estimated budget
- Advertising artwork or content, where available
- Any destination URLs
- Relevant legal or regulatory information
Londoner may request further information before approving a campaign.
Advertising Rates
Advertising rates depend on the placement, duration, content requirements, audience targeting and level of promotional support required.
Custom packages may be available for:
- Single campaigns
- Sponsored articles
- Multiple placements
- Monthly advertising
- Event promotion
- Local business campaigns
- Long-term partnerships
Contact the Londoner advertising team for current availability and a tailored quotation.
Contact the Advertising Team
To discuss advertising, sponsored content or partnership opportunities, contact here.
Please include “Advertising Enquiry” in the subject line and provide a short summary of the campaign.
The Londoner team will review the enquiry and respond where the opportunity is suitable.
Important Notice
Submitting an enquiry does not guarantee acceptance.
Londoner reserves the right to reject, amend, suspend or remove advertising that conflicts with its editorial standards, legal obligations, audience interests or website policies.
Advertisers remain responsible for the accuracy, legality and ownership of all materials they provide.